Business Process Analysis
The first step in the Content360 methodology is to gain a clear understanding of the
organization and the key business drivers and associated business processes that determine its success.
Key business drivers are imperatives that are critical to customer satisfaction,
competitive effectiveness, financial growth and stability, regulatory compliance
and production and delivery quality and consistency.
To understand and document these important areas, organizational discovery session(s) are conducted
which concentrate on identification and understanding of the following aspects of the organization:
- Type(s) of business and activities the organization is engaged in (or planning to move into).
- Products and services provided to the marketplace.
- Organizational structure employed by the organization.
- Strategic goals, objectives and advantages.
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The discovery sessions are also used to understand and document internal and external forces that may have positive or negative leverage over an organization's key business drivers, including:
- Economic issues.
- Environmental issues
- Regulatory and compliance issues.
- Corporate governance issues.
- Resource issues.
- Financial issues.
- Market/competitive issues
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The final objective of the organizational discovery sessions is to identify and document those business processes that are associated with the successful accomplishment of each key business driver. A business process is an organized group of related activities that work together to create a result for the organization and its customers. An organization's Key business processes are those processes which have maximum impact on the success of an organization, as these processes deliver results that are directed towards specific and measurable business goals. These are the business processes that an organization must excel at to remain successful, both now and in future.
During the organizational discovery session, key business processes will be identified and documented at a macro level along with the metrics used to determine the performance of each business process along with any requirements and assumptions regarding future growth, expansion or extension of each business process.
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